Live Session · Tuesday, April 21st

The Partnership
Revenue Framework

The revenue side of sports & entertainment is hiring. Most people applying don't understand it. This session changes that.

DateTue · Apr 21
Time5:00 PM PST
FormatLive · 90 min
Investment$197
Register Now — $197 → See What You'll Learn ↓
Partnership Revenue Ecosystem
Rightsholder
Teams + Leagues
$1.9B+
Platform
Streaming + Media
$4.2B+
Creator
Athletes + NIL
$1.1B+
Entertainment
Film + TV
$2.8B+
Brand
Corporate Partners
Buyers
Live
Events + Venues
$680M+
The practitioner who makes this work Partnership Operator
Live Deals
WNBA × Sephora$20M · 4yr NFL Jersey Patch$6M · 3yr Netflix × F1Brand Integration Angel City FC$7.5M Naming NIL Collective$2.4M · Season WNBA × Sephora$20M · 4yr NFL Jersey Patch$6M · 3yr Netflix × F1Brand Integration Angel City FC$7.5M Naming NIL Collective$2.4M · Season
The Information Gap

Everyone wants to work in sports.
Not everyone understands
how sports makes money.

The commercial engine of every team, league, studio, streaming platform, and creator brand is partnerships — structured deals between properties and brands that fund the entire industry.

Partnership roles are some of the most valuable, highest-compensated, and fastest-growing positions in sports and entertainment. And most people applying for them have never been taught how they work.

That is not a talent gap. It is an information gap. This masterclass closes it.
01
Partnership roles exist at every level — and most adjacent professionals have never been told how to move into them.
02
The skills behind a $50M league deal and a $50K creator deal are the same — and they are learnable, not inherited.
03
Most professionals are positioned incorrectly — not because they lack experience, but because they're describing it in the wrong language.
04
Revenue thinking gives you leverage in any industry — understanding how deals work changes how you see every professional relationship.
Six Modules · 90 Minutes

You will leave knowing things most people
spent years figuring out.

01
0:08–0:22
The Industry Map
How money moves across every sector. The revenue loop. Where operators sit inside it.
02
0:22–0:35
Role Breakdown
Six operator functions at the day-to-day level. What each owns. How each is measured.
03
0:35–0:50
Deal Anatomy
Inventory, assets, entitlements, activation, measurement. Why brands invest. How operators close.
04
0:50–1:00
Self-Assessment
Score your readiness across six functions. Name your gap. Keep the diagnostic.
05
1:00–1:12
Operator Mindset
Fan vs. operator. Marketing vs. revenue. Rewrite your one-liner in language hiring managers respond to.
06
1:12–1:30
Your Next Move
The progression map. What you now have. What closes the gap. Roadmap, not pitch. Live Q&A with Brianna.
Five Career Tools · Not Worksheets

Everything you build,
you keep.

01
Partnerships Industry Map
The full ecosystem across every sector — rightsholders, audiences, brand categories, and the operator's position. Reference-ready for interviews, outreach, and any room where you need to demonstrate industry fluency.
Keep
02
Role Breakdown Guide
Six operator functions with day-to-day descriptions, compensation ranges, and skill requirements. Includes the Role Comparison Chart scored in your own hand during the session.
Keep
03
Revenue Fundamentals Framework
Five-part deal anatomy with value exchange diagram and deal flow walkthrough. A blank version to apply to any partnership deal you encounter going forward.
Keep
04
Career Self-Assessment
Scored diagnostic with your named gap and interpretation guide. The most useful single document for someone mapping their entry into this industry.
Keep
05
Starter Workbook
All four tools in one professional document with your operator one-liner exercise and a final page: target role, target sector, next action.
Keep
Fit Check

Be honest with yourself.

This is for you if
You want to work in sports or entertainment but don't understand the revenue side.
You work in marketing, media, communications, or events and want to reposition toward revenue-adjacent roles.
You've been applying to partnership roles and not getting traction.
You want clarity on the industry before committing to a larger program.
This is not for you if
You want a motivational talk about following your passion into sports.
You're already operating in partnership revenue at a senior level.
You want passive content you can watch in the background.
You're not ready to do the self-assessment and mindset work during the session.
This is the session most professionals wish they'd taken earlier in their careers.
The people who advance fastest in this industry understood the commercial logic before they needed to use it. That understanding is an advantage in every interview, every outreach email, every pitch. Tuesday is 90 minutes. The clarity lasts longer than that.
Reserve Your Seat — $197 → Explore the Certificate
Questions
Do I need sports or entertainment experience? +

No. The frameworks apply regardless of background — marketing, communications, events, sales, brand management. The Masterclass shows you exactly how your experience maps to operator roles.

Will there be a recording? +

Yes. Registrants receive the recording within 24 hours. The live Q&A is not recorded — attend if you can.

How does this connect to the Certificate? +

The Masterclass gives you clarity on whether partnerships is your lane and what your specific gap is. The Certificate closes that gap — four weeks, live cohort, PRO Credential, 4-piece portfolio. Brianna walks through the progression at the end of the session.

What's the refund policy? +

Non-refundable. If you can't attend live, the recording and workbook will be available within 24 hours.

Tuesday · April 21st · 5:00 PM PST

90 minutes.
Real clarity.

One session. Five career tools. A scored diagnostic. A clear picture of where you fit.

Reserve Your Seat — $197 → View All Programs
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