Seat Theory Academy · Founding Cohort · May 5, 2026
Land in the room
where revenue
gets made.
The Sports & Entertainment Partnerships Certificate trains women adjacent to the industry to make a confident, credible pivot into sports and entertainment partnerships, without taking a step down in pay, prestige, or professional identity.
Seat Theory Academy · May 2026 Cohort
15 seats available
$997
One-time investment. No subscription.
$249 deposit today · 3 remaining payments across May
Secure Your Seat — $249 Deposit →
Deposit secures your seat · Remaining payments due May 2, 16 & 30
4 live sessions, 90 min each
Recordings included if you miss a session
4-piece Partnership Operator Portfolio
PRO Credential on completion
Direct access to Brianna throughout
Week 2 guest: active partnerships executive from inside the industry
Cohort begins May 5th. 15 seats. Registration closes April 26th.
The Real Problem
You already have what
they need. You just don't
know how to sell it yet.
Most women who want to break into sports partnerships aren't starting from zero. They're brand managers, media sellers, event directors, talent coordinators, professionals with years of credibility and transferable skills.
The gap is commercial language, revenue fluency, and the deal-thinking that partnership hiring managers expect to hear in the first conversation.
This program closes that gap in four weeks, by teaching you how the business of sports actually works.
I love sports and want to work in it
→
I understand how partnership revenue is structured and why brands invest
I managed marketing campaigns
→
I've built and measured brand activation programs with defined ROI frameworks
I don't have sports industry experience
→
I'm PRO certified with a portfolio that demonstrates operator-level thinking
I'm not sure if I'm ready
→
I've simulated real deal structures and have the work product to prove it
Built For
Women adjacent to the industry
who are ready to operate inside it.
Profile 01
The Brand Marketer
3–6 years in brand management, marketing, or agency account work. You understand brand strategy but not how sponsorship deals are structured. You want to be on the property side, or advising brands on their sports investments.
Profile 02
The Media or Sales Pro
You've been selling advertising, media packages, or B2B solutions. You have the commercial instincts. What you need is the partnership-specific vocabulary, deal structure fluency, and the industry credential to make the pivot official.
Profile 03
The Adjacent Professional
Events, talent management, creator economy, PR, operations: you've been working in or around sports culture but never crossed into the revenue side. This program gives you the framework to position what you already know for the revenue side.
Not sure if this is you? If you're currently employed in a professional field, earning above $50K, and want to enter or advance within sports and entertainment partnerships, this program was designed for your exact situation. The gap is vocabulary, and that's learnable.
The Curriculum
Four weeks.
One complete operator.
Each week builds one layer of credibility. By the end, a hiring manager can look at your work and say: she understands how partnership revenue actually works.
- The Partnership Operator Framework: Rightsholder, Audience/IP, Brand, Value Exchange, Revenue, Renewal
- Partnership inventory: what assets exist and how they're categorized across sports, media, streaming, and live events
- Revenue structures: flat fee, performance-based, co-marketing, equity deals
- Category exclusivity and why it commands premium pricing
- How brands evaluate partnership investments: budget cycles, brand objectives, internal approval
Portfolio Artifact 01: Industry Revenue Landscape Analysis
- Brand decision architecture: who approves deals, how budgets are allocated, why deals stall
- Audience alignment analysis: matching brand demographics to property audiences
- Valuation fundamentals: how assets are priced and what drives premium rates
- Qualification criteria: how revenue teams decide which opportunities to pursue
- The brand brief: understanding what a brand needs before you build any pitch logic
Portfolio Artifact 02: Brand Partnership Opportunity Analysis
- Deal structure components: term length, fee structures, activation rights, entitlements, category exclusivity
- Activation planning: what a brand does with assets and how activation drives ROI
- Measurement architecture: KPIs, reporting cadence, how data supports renewal conversations
- Renewal strategy: how partnership teams protect revenue before the contract expires
- Upsell and deal growth: how operators grow revenue within existing partnerships
Portfolio Artifact 03: Partnership Strategy Outline
- Capstone simulation: real-scenario operator analysis and recommendation
- LinkedIn and resume positioning: how to describe operator skills to hiring managers
- Interview language: how to speak about deals and strategy without overstating experience
- Career Positioning Day: translating the portfolio into outreach, applications, and consulting proposals
- PRO Credential awarded: Partnership Revenue Operator designation on completion
Portfolio Artifact 04: Operator Capstone Case Study
The Portfolio
You don't graduate with a certificate.
You graduate with proof.
Four portfolio artifacts you build, own, and bring into every job application, interview, and consulting conversation. Career proof you keep forever.
01
Industry Revenue Landscape Analysis
A professionally formatted deconstruction of a real-world partnership deal using the Partnership Operator Framework. Shows deal structure fluency and revenue logic.
Signal: She thinks in commercial transactions, not brand relationships.
02
Brand Partnership Opportunity Analysis
A structured 1–2 page analysis of an unactivated brand partnership opportunity, covering audience alignment, brand objectives, and deal rationale.
Signal: She qualifies opportunities the way a revenue team does.
03
Partnership Strategy Outline
A 2–3 page strategy document covering deal structure, entitlements, activation plan, measurement framework, and renewal logic for a real brand-property deal.
Signal: She doesn't pitch brands. She builds deals.
04
Operator Capstone Case Study
A complete partnership analysis and recommendation produced under real-scenario conditions in the Week 4 simulation. Your proof of readiness, produced under real-scenario conditions.
Signal: She has operated, not observed.
From the Cohort
The women who came in
adjacent. Left as operators.
→ Signed first consulting client 6 weeks after graduation
"I had 5 years in brand marketing and kept getting passed over for partnership roles. I couldn't articulate how my work translated. This program gave me the exact language I was missing. The portfolio is what actually got me in the room."
→ Promoted into partnerships role at current agency, 3 months post-graduation
"The capstone simulation was more demanding than any interview I'd done before, which was the point. I walked into my promotion conversation with a portfolio and a framework. My manager said she'd never seen a candidate prepared like that."
→ Landed VP of Partnerships interview at NWSL club, 10 weeks out
"I was in media sales for 7 years and thought I needed to start over. I didn't. What I needed was the deal vocabulary and the credential to signal I was serious. The PRO designation on my LinkedIn changed the quality of conversations immediately."
Everything Included
$997 gets you
the full operator build.
4 Live Sessions (90 min each)
Weekly cohort sessions on Google Meet. You're on camera. So is Brianna. This is real-time, not pre-recorded.
Session Recordings
Miss a session? Every recording is available within 24 hours. Watch, rewatch, reference forever.
4-Piece Partnership Operator Portfolio
Real deliverables you build and own. Original work product that demonstrates operator readiness.
PRO Credential on Graduation
Partnership Revenue Operator designation. Credential is earned, not automatic. LinkedIn-ready and employer-recognized.
Week 2 Guest Session
An active partnerships executive joins Week 2 to share how deals actually get made from inside an organization. Real context, current experience.
Direct Access to Brianna
DMs open throughout the cohort. Real answers from the founder, directly.
Target Company List + Outreach Strategy
Week 4 Career Positioning Day: you leave with a list of 20 target companies, decision-maker contacts, and outreach language.
Operator Capstone Simulation
A real-scenario partnership analysis completed under timed conditions. The closest thing to a first day on the job before you're actually hired.
Common Questions
Everything you want
to ask before enrolling.
Do I need sports industry experience to apply?
No. The program is designed for professionals adjacent to the industry, not insiders. What you need is 2–6 years of professional experience in a field with transferable skills: brand marketing, media sales, events, talent, agency work, creator economy. The program teaches you the industry-specific layer.
How much time does this require per week?
One 90-minute live session per week plus under 3 hours of independent work: portfolio building, exercises, and reading. Total commitment is 4–5 hours per week across 10 weeks. Live sessions are recorded if you miss one, so the program flexes around your schedule.
What is the PRO Credential and can I put it on LinkedIn?
PRO stands for Partnership Revenue Operator, the Seat Theory designation awarded to graduates who complete all deliverables and the capstone simulation. Yes, it is designed for LinkedIn. It is earned through demonstrated operator-level thinking and is the credential you reference in job applications, outreach, and consulting proposals.
Can I get in at my current salary if I've never worked in sports?
Yes, if you're strategic about it. The program specifically addresses salary positioning for professionals making a lateral industry pivot. The framework and credential are designed to help you move horizontally, not restart. Graduates who leverage the portfolio and credential correctly do not take a step down. Graduates who apply broadly to entry-level roles often do. The difference is positioning, and that's what Week 4 is built to fix.
What's your payment plan?
The program is $997 paid in full, or 4 payments of $249. To secure a spot on the payment plan, an initial deposit of $249 is due at enrollment. Remaining payments are spread across the cohort timeline. Payment plans are available until April 26th. After that, enrollment is full-pay only if any seats remain.
Is this for someone who wants a job, or someone building a consulting practice?
Both. The curriculum teaches deal mechanics and revenue fluency that apply whether you're pursuing a W-2 partnership role or building an independent consulting practice. Week 4 covers both paths: how to use the portfolio for job applications and how to use it to pitch your first consulting engagement. Graduates have gone both directions successfully.
Why is the cohort capped at 15?
The cohort is capped at 15 because real-time feedback, direct access to Brianna, and a meaningful capstone simulation only work at this scale. Every student gets seen. That's the point.
May 5, 2026 · 15 Seats · Registration closes April 26th
You already have
most of what it takes.
Get the rest here.
The Sports & Entertainment Partnerships Certificate is 4 weeks. The credential and portfolio last your entire career. The founding cohort rate doesn't.
15 seats available · Deposit secures your seat · Remaining payments due May 2, 16 & 30 · No refunds after cohort begins