SEAT THEORY

The platform where sports partnerships get done.

Whether you’re looking to close sponsorship deals, list inventory, find brand opportunities, or learn sponsorship sales — there’s a path for you.

Choose your path

I’m here to…

Learn sponsorship sales

Learn

New to sponsorship sales? Become a Certified Operator with the Seat Theory Operator Certificate. It's the standard pathway in.

Certificate
01 — OPERATOR

Become an Operator.

Build the skills, credibility, and network to work sponsorship opportunities across sports, entertainment, creators, hospitality, and live events. Then become eligible for the ones you qualify for.

Start the Operator Certificate Experienced? Apply
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02 — DEAL FLOW

Deals worth your time.

No cold lists. Every opportunity is packaged with the assets, the ask, and the audience data — so you can qualify it in seconds.

Example opportunity
Courtside Lounge — All-Star Weekend
Packages$1K – $20K
Your commissionup to ≈ $1,200
Audience72% women · 10K reach
03 — MATCHED TO YOU

Scored against how you actually sell.

We rank every opportunity by your categories, your relationships, and your track record — so the deals at the top of your feed are the ones you’re most likely to win.

85fit
Category fit92%
Relationship overlap78%
Track-record match84%
04 — THE UPSIDE

You keep the upside.

Operators earn commission on the opportunities they work, under each opportunity's terms, and the split is shown up front. Commission depends on the deal closing and the opportunity's conditions. Seat Theory does not guarantee any income or results.

How the math works · illustrative
$1,200your commission on a $10K package
Deal package$10,000
Your cut (≈12%)$1,200
Membership$179 / year
05 — THE NETWORK

A real network behind every deal.

01Curated & packagedEvery opportunity is vetted and built out before it reaches you.
02Deal rooms built inAssets, audience data, and a place to actually work the deal.
03One network, three sidesOperators, organizations & brands — connected.

New to sponsorship sales? Get certified first — then start working live deals with confidence.

06 — START

Start finding deals worth closing.

Your way in
Sponsorship Sales Certificate
$497 one-time
Buy now, no application. Includes your first year of Operator Membership, the four-week cohort, and coaching.
Enroll in the Certificate
then, after year one
Operator Membership
$179/yr
Renews annually. Profile, credential, community, events, directory, and eligibility to apply for opportunities.
optional upgrade
Software
Commercial Suite
+$199/yr
CRM, Deal Rooms, Pipeline & Brand Intelligence. Add any time. Operator Membership with the Commercial Suite is a separately priced plan at $379/yr. Marketplace opportunities are earned, never bought.
Already experienced? Apply for direct verification →
01 — ORGANIZATION

Need sponsors? We help you sell it.

List your event, team, creator, podcast, or community — we package it and get it in front of operators and brands looking for opportunities.

List an opportunity — free
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02 — TELL US

Start with one question: what do you want sponsors for?

An event, your team, a creator, a podcast, your community — if it draws attention, it can draw sponsors. No long forms. Tell us the opportunity; we build the rest.

What are you monetizing?
EventTeamCreator Media propertyPodcastCommunity
03 — IN MARKET

We package it and take it to market.

Our team turns your listing into a sellable opportunity — assets, audience, the ask — and puts it in front of operators who sell in your category.

In market
Summer 1v1 Invitational — Title Partner
StatusMatched to operators
Packages$5K – $25K
AudienceGen-Z basketball · 40K reach
04 — THE TERMS

Free to list. You win when a deal closes.

No upfront cost, no retainer. Operators earn commission only when they bring you a sponsor — so everyone’s pulling in the same direction from day one.

How it works for you
List your opportunity$0
Operator commissionPaid from the deal
The sponsor relationshipYours to keep
05 — THE NETWORK

A network built to get you sponsors.

01Packaged for youWe build the deck, the assets, and the ask — so it’s ready to sell.
02Operators who sellReal sellers with the relationships to move your opportunity.
03One network, three sidesOperators, organizations & brands — connected.
06 — START

List your first opportunity. Free.

Free to join

Organization

Tell us what you want sponsors for — we take it to market for you.

  • Tell us what you want sponsors for
  • We package it and take it to market
  • Only pay when a deal closes
List an opportunity — free
01 — BRAND

Sponsorships worth your budget.

See opportunities worth sponsoring — matched to your audience, your goals, and the cultural moments that matter, before everyone else sees them.

Discover opportunities — free
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02 — CURATED TO YOU

Matched to your audience and goals.

Tell us who you’re trying to reach. We surface the sponsorships built for exactly that — no noise, no cold inventory to dig through.

89fit
Courtside Lounge — Presenting
Audience matchWomen 25–34
GoalBrand awareness
03 — THE MOMENTS

Show up where culture happens.

Sports, entertainment, and the moments in between — the places your audience already cares about, opened up to you.

Moments across the network
SportsMusic & festivalsCreators Sport-cultureCommunityLive events
04 — HOW IT WORKS

Tell us your goals. We bring the opportunities.

Share a brief once. Get a curated, on-strategy feed — and a team that knows the organizations personally.

Your curated feed
Courtside Lounge — All-Star92 fit
Creator League — Content86 fit
Marathon Series — Activation81 fit
05 — THE NETWORK

Curated — never a cold list.

01On-strategyEvery opportunity mapped to your audience and goals.
02Pre-vettedReal organizations, real inventory — packaged before you see it.
03One network, three sidesOperators, organizations & brands — connected.
06 — START

Start discovering opportunities. Free.

Free to join

Brand

Share your goals once and get an on-strategy feed of opportunities.

  • Share your goals once
  • Get a curated, on-strategy feed
  • Real people behind every match
Discover opportunities — free