Partnership Strategy
Clear architecture for long-term, scalable partnership ecosystems built around audience, culture, and revenue.
Agency
Where culture, partnerships, and execution meet.
Seat Theory designs and runs the partnerships, campaigns, and cultural moments that define modern sports and entertainment.
We represent women athletes, creators, and executives — and we build revenue-driving campaigns for brands and rights holders. Every engagement blends commercial logic, cultural fluency, and operator-level discipline.
What We Do
Cultural Campaigns
Campaigns rooted in how women and younger audiences actually experience sports, entertainment, and community.
Brand Deals & Collaborations
Strategic guidance, negotiation, and management for women athletes, creators, and executives.
Events & Experiential
Premium moments — hospitality, on-site activations, intimate salons, cultural gatherings — executed with operator precision.
Content & IP
Narratives, formats, and visual language that translate partnership work into cultural relevance.
Contract & Scope Support
Clarity, boundaries, and commercial protection for both talent and brands.
Who We Represent
01
Women Athletes
Professional and collegiate competitors building brand value beyond the game
02
Women Creators & Storytellers
Women shaping culture through content, narrative, and audience connection
03
Executives with Rising Platforms
Leaders building platforms, personal brand equity, and board presence
04
Athletes' Wives & Partners
Building independent brand presence and partnership portfolios
05
Cultural Influencers & Community Builders
Community architects shaping conversations, movements, and trends
06
High-Potential Partnership Strategists
Emerging operators ready to build their personal brand in the industry
For Brands and Rights Holders
Seat Theory acts as your cultural lens and your operator.
We help you identify the right talent, design the right partnership architecture, and execute with the rigor of an internal team.
What Success Looks Like
$8M+
Partnership Value Generated
Structured rights, activation discipline, and renewal strategy across sports, entertainment, and streaming platforms.
35%
Partner Visibility Improvement
Growth in women-led partnerships and brand presence across multi-channel campaigns.
60%
Campaign Engagement Increase
Increase in campaign resonance, engagement, and cultural reach through operator-led execution.
Have a campaign, talent, or brief in mind?
Share a few details about what you're building, and the Seat Theory Agency will follow up with next steps.
Submit a Partnership Inquiry