With Brianna Appel
The Academy develops the workforce behind today's partnership economy—operators trained in sponsorship, brand partnerships, activation strategy, cultural fluency, and revenue logic.
Seat Theory Academy is the first step into the ecosystem. Learn the frameworks. Earn the credential. Step into the marketplace.
Structure rights, assets, and valuations that grow with your partners and create compounding value over time.
Negotiation frameworks, pricing models, and commercial architecture that win.
Read the room, understand audiences, and turn cultural signals into partnership opportunities.
Lead calls, run rooms, and craft narratives that move executives to yes.
Turn strategy into activation, moments, and measurable outcomes that brands renew.
This isn't generic marketing training. It's a structured pathway into the ecosystem where partnerships, culture, and revenue intersect.
Explore the Learning PlatformA full-stack operator education.
How money moves across leagues, brands, creators, and culture.
What you're actually selling—and how to structure it.
Why brands spend, when they spend, and what they prioritize.
Structured pricing, asset valuation, and ROI frameworks.
Designing proposals executives can approve—fast.
Turning slides into campaigns, events, and cultural moments.
Story-driven ROI that earns renewals and upsells.
Protecting value, avoiding scope drift, and managing politics.
How to lead calls, run rooms, and communicate like an operator.
How to position yourself for partnership roles and deal-flow.
One skillset. Infinite directions. The partnership economy doesn't have walls—and neither will you.
Coordinator → Manager → Director → VP
UNLOCK: Strategic LeadershipTeam → Brand → Agency → Creator
UNLOCK: Cross-Industry FluencySupport athletes, creators & founders
UNLOCK: Revenue ArchitectureConsultancy → Agency → Empire
UNLOCK: Founder ModeThis isn't just about landing one role.
It's about owning a career lane.
Graduates who complete the certification and pass the Operator Assessment can apply to join the Seat Theory Operator Network—the certified workforce powering our marketplace matches and agency campaigns.
Only Academy graduates are eligible to become Seat Theory Operators.
"The way Brianna explains deal structure and brand logic changed how I show up in every meeting."
"I stopped guessing and started negotiating from actual frameworks. That alone paid for the program."
"Seat Theory gave me language for the work I was already doing—and the confidence to ask for more."
No. This Academy is designed to serve both emerging and early-mid career talent. We start with fundamentals, then move quickly into the operator layer. Curiosity, professionalism, and a genuine interest in revenue and culture are the real prerequisites.
Plan for 2–4 hours per week across modules, labs, and implementation. The curriculum is structured so you can move steadily even with a full-time job.
Yes. Many modules go beyond "intro" level—covering pricing logic, rights strategy, and internal politics. You'll get frameworks you can apply immediately to your current deals.
Seat Theory centers women and non-binary operators because that's where the gap has been historically. The curriculum itself (how deals work, how money moves) is universal.
The Academy is step one. As we build the Seat Theory ecosystem, Academy graduates will have first access to placement pathways, partner opportunities, marketplace visibility, and future roles.
Cohort dates and details go to the waitlist first. If you're even considering it, add your name—there's no obligation, but you'll get first look at dates, pricing, and bonuses.
Add your name to get cohort dates, pricing, and early access to bonuses.
Get on the Academy Waitlist