Where brands meet culture — and operators bring the work to life.
The Seat Theory Marketplace is a match system for the partnership economy. Brands, teams, creators, venues, and culturally rooted businesses submit opportunities. Seat Theory Operators respond, match, and execute.
It's where demand meets supply, where ideas become activations, and where culture becomes commerce.
Three Steps to Partnership
Create Your Profile
Share your industry, audience, culture, budget, and partnership goals.
Get Matched
Our engine matches operators with opportunities, brands with audiences, and businesses with partners—based on cultural fit.
Smart MatchingActivate Together
Operators handle ideation, valuation, negotiation, activation, and ROI reporting—end to end.
Who the Marketplace Serves
Types of Matches We Support
Venues & Properties
Brand × venue partnerships
Experiential
Watch parties, pop-ups, activations
Talent Deals
Athlete & creator brand partnerships
Digital Campaigns
Online content meets IRL experiences
Community Impact
Culture-led sponsorships & initiatives
Minority-Owned
Brand × SMB partnerships
Every match is supported by Seat Theory Operators who understand rights, valuation, activation, and reporting.
Why Seat Theory
Three Problems.
One Platform.
No training for partnership operators.
No culturally fluent workforce.
No marketplace connecting brands + operators + culture.
The partnership economy is growing faster than the talent pipeline. So I built the solution.
Seat Theory is the infrastructure powering the next generation of cultural partnerships—training operators, running campaigns, and connecting brands with the women and businesses that move culture.
Frequently Asked Questions
Is this manual or automated?
Both. We start manual to ensure quality. Every match is reviewed by a human operator before it reaches you. As we scale, we're building smart tooling—but the cultural intelligence will always be human-led.
Do I have to pay to join?
Phase 1 is free for early adopters. We're building the marketplace infrastructure and want the right partners in from the ground floor. Pricing will evolve as we add features and scale.
How do operators get assigned?
Matches are made based on audience alignment, industry expertise, cultural fluency, and budget. We look at the brief, the goals, and the operator's track record—then make smart connections that set both sides up for success.
What kinds of partnerships does the Marketplace support?
Sports partnerships, entertainment integrations, community activations, and culturally-led campaigns. If it lives at the intersection of brands, culture, and audiences—we can match it.
Start a Match Request
Tell us what you're looking for, and we'll share how the Marketplace and Operator Network can support you.
Start a Match Request