Back to Academy
Sample Exercise

Module 5: Pitch Architecture

Get a taste of how Seat Theory Academy trains operators to design proposals that executives approve — fast.

0 of 3 complete
Exercise 1 of 3 ~2 min

A brand wants to activate at a WNBA game. How would you prioritize the asset mix?

Scenario

A national beverage brand has $150K to spend on a single-game activation with the LA Sparks. They want both digital reach and in-arena presence. Use the slider to allocate between digital assets (social, streaming) and physical assets (signage, sampling, hospitality).

Digital Assets Physical Assets
50% Digital / 50% Physical
There's no wrong answer — this tests your reasoning.