📓 Sample Exercise

Module 5: Pitch Architecture

Get a taste of how Seat Theory Academy trains operators to design proposals that executives approve — fast.

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A brand wants to activate at a WNBA game. How would you prioritize the asset mix?

Scenario

A national beverage brand has $150K to spend on a single-game activation with the LA Sparks. They want both digital reach and in-arena presence. Use the slider to allocate between digital assets (social, streaming) and physical assets (signage, sampling, hospitality).

Digital Assets Physical Assets

100% Digital Balanced 100% Physical

50% Digital / 50% Physical

There's no wrong answer — this tests your reasoning.

Which pitch structure is most likely to get executive approval on the first pass?

A Lead with brand history, then assets, then price, then ROI projections.

B Lead with the business problem you solve, show the proof, then present the investment.

C Start with creative concepts, explain production, then discuss timeline and budget.

D Open with price to qualify interest, then walk through every asset in detail.

Think like a CMO reviewing 10 decks today.

Rank these pitch deck sections in order of importance for a first meeting.

Drag to reorder.Use arrows to reorder. Position 1 = most important to include.

⋮⋮ 1 Executive Summary (1 slide)

⋮⋮ 2 Full Asset Inventory (5+ slides)

⋮⋮ 3 Audience & Cultural Fit (2 slides)

⋮⋮ 4 Investment & ROI Framework (1-2 slides)

⋮⋮ 5 Case Studies & Social Proof (2 slides)

What gets you to meeting #2?

Module 5: Pitch Architecture

A brand wants to activate at a WNBA game. How would you prioritize the asset mix?

Which pitch structure is most likely to get executive approval on the first pass?

Rank these pitch deck sections in order of importance for a first meeting.

Nice work, Operator.